Jay Steenhuysen

Jay Steenhuysen For Web

Jay Steenhuysen is the principal and founder of Steenhuysen Associates and Gift Strategies. Widely recognized as a dynamic and inspiring consultant, coach, trainer, and major gifts/gift planning expert, he has more than 25 years of experience advising national and international nonprofit and charitable organizations.

Jay has helped these organizations effectively refine and refocus their gift planning, major gifts, and marketing programs to meet the needs of donors at all wealth levels. His work in analyzing existing operations, gauging donor potential, and developing customized strategies and tactics is well-known and highly regarded by development leaders in many diverse sectors.


Jay has been cited by Worth magazine as one of the nation’s top resources for high-net-worth families seeking assistance with philanthropy. His unique expertise in understanding, applying, and teaching the principles and action steps that motivate philanthropic giving is based on his extensive work with major donors.

Jay created the Strategic Gifts training curriculum to equip principle gift, major donor and planned giving officers to connect with donors, discover their agendas, and offer donor-focused philanthropic solutions. His approach introduces fundraisers to the world of high-net-worth donors and demonstrates how they can take donor conversations to the next level.

Gift Strategies was founded to provide high-quality and high-capacity donor contact, qualification, and cultivation through telephone conversations with skilled donor relationship managers. Working on behalf of nonprofit clients, trained callers help charities connect with their donors one-on-one, strengthen relationships, capture valuable information, and survey donors for major and planned gifts.

Prior to establishing his own firm, Jay served as Managing Director of Philanthropy Services at MyCFO, a financial services firm whose 300+ clients had an average net worth of $125 million. He worked with individuals, families, and business owners to identify and develop their philanthropic interests and find ways to express those interests through charitable giving.

Jay also was responsible for the development of Brown University’s philanthropic planning program within the principal gifts department. Prior to that appointment, he served as the Principle Gifts Officer at World Vision, an international relief and development organization, directing that organization’s Gift Planning Program and Capital Campaign.

Jay’s commitment to the fundraising profession includes leadership positions and service with the Partnership for Philanthropic Planning, where he served as Board Chair in 2014. He co-chaired the committee responsible for developing the PPP Leadership Institute, a forum where senior members engage in a diverse range of educational, motivational, and networking activities and programs designed to strengthen the gift planning community nationwide and ensure that the values and ideals of charitable giving will be championed with passion and excellence for years to come.

Jay holds a BA from Seattle Pacific University, an MA in theological studies from Gordon Conwell Theological Seminary, and an MBA from Pepperdine University.